Many people these days feel connected to open their social media applications and sometimes use them as a search review tool. SMM can help you in engaging your regular and potential customers. This strategy is that a manager (Social Media Manager) personifies the company.
Customers love to be attended to by someone who can help them with their queries and concerns and hates AI. We cannot deny that on some websites, the chat box is tiresome and unfit to chat; the main reason people prefer calling customer service is to get a direct answer, which is why companies should consider SMM.