Online Reputation Management plays an important role in Digital Marketing. ORM helps to get rid of negative reviews about a company person and brand from search engines, ORM takes away harmful hidden content. For a brand, Reputation is the 1st priority so that they never wish that somebody adds dangerous bad and negative reviews concerning them to get rid of this, we have a tendency to use ORM Services. ORM involves inserting new content on-line that pushes previous or unwanted content lower in search results.

In the present era of advanced technology, customers are becoming smart. They now prefer to check the online reviews before availing any services or products of a brand. This is where the negative results and reviews on the first page of Google search results can impact a brand and its marketing negatively. This can lead a business to a situation where it loses its potential clients and hence, the opportunity to grow

Online Reputation Management (ORM) plays an important role in digital marketing, by providing numerous ways that help brands in creating a positive online perception. It ensures that people find the right material when they search about a brand.

However, many fail to understand that poor ORM can damage the reputation and sales of a company. This is where perception management companies come into play. The firm completely rebuilds the reputation of a brand, creates a positive perception, and brings the business back on track.

Online Reputation Management (ORM) is the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web content. It is of great importance to companies to monitor how someone or something is perceived based on an internet search. As the amount of user-generated content on the internet grows, it began to affect internet search results more meaningfully, and the desire to change those results naturally followed.

Good public relations can translate into increased sales, personal career advancement, or just general social acceptability. Being mentioned in social media can be a threat if there is criticism, but can also generate benefits if such criticisms are reversed. The material monitored can include both professional journalism and user-created content.