SEO - Search Engine Optimization
258 Views    2018-09-09

Search Engine Optimization(SEO) is the activity of optimizing web pages or whole websites in order to make them appear search engine friendly, that results in getting higher positions in search results on the search engine like Google, Yahoo etc.

Search engine optimization is important because:

  • Most of search engines users are more likely to click on one of the top 5 suggestions in the results pages . To take advantage of this and increase visitors to your web site or customers to your online store, our website needs to appear in one of the top positions.
  • Search Engine Optimization is not only about search engines but good SEO practices improve the user experience and usability of a web site.

  • Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

  • SEO is good for the social promotion of your web site. People who find our web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.

  • SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.

  • SEO can put us ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

  • In simple words, SEO is a way to improve your website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing or other search engines.

  • When we perform a search on Google the order by which the results are displayed, are based on complex algorithms.

  • These algorithms , take a number of factors into account before they decide which web page will be shown in the first place, second place etc.

  • Optimization of our website for search engines will give us an advantage over non-optimized sites and we can increase our chances to rank higher in the search engine results.

  • To wrap it up, Search engine optimization or SEO is a way of optimizing our website so that search engines will understand it better and give us higher rankings in search results.

  • It is vital since a good SEO approach can bring more traffic to our website, blog or on-line store and gain more customers, make sales and fulfill our business objectives.
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