How PPC is best for your Digital Marketing Strategy
694 Views    2018-09-29

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time

one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting

to “earn” those visits organically.


Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad

placement in a search engine's sponsored links when someone searches on a keyword that is related

to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show

up in the very top spot on the Google results page.


Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a

small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what

you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve

made a hefty profit.


A lot goes into building a winning PPC campaign: from researching and selecting the right keywords,

to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC

landing pages that are optimized for conversions. Search engines reward advertisers who can create

relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your

ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to

higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it



In the marketing world,  PPC, is critical to success. PPC is a model of Internet marketing in which the

advertiser pays a charge whenever their ad is clicked. PPC advertising offers a cost-effective way to

boost an advertisement online while still netting a considerable profit. It also allows your

organization’s results to appear before competitors and the organic listings.


When examining what makes PPC so important, we need to contextualize the marketing world

around it. In the past advertising was done through commercials and magazines, but with every

passing day, the Internet continues to grow. We now have Google, Bing, and Yahoo!, and advertising

online has become one of the most profitable markets in the industry.

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